Measure.
Reading column and technical margin register detailing cookies, telemetry tokens, and advertising measurement parameters.
This policy explains every storage mechanism used on kelvorina.com. Because this website runs active commercial acquisition campaigns, we document the technical identifiers that track ad clicks, manage Consent Mode v2 states, and preserve consultation chat continuity.
Baseline Effective Date
This telemetry policy is binding across our domain as of October 27, 2026. Any updates resulting from new advertising integrations or amended privacy standards will be reflected in this register immediately with updated version timestamps.
Storage Categories & Functional Purpose
We divide browser storage into three discrete technical tiers: strictly necessary storage required for page stability, form verification, and ongoing chat sessions; analytics telemetry used to observe user flow; and commercial advertising identifiers placed to measure the performance of paid search and display campaigns.
Strictly necessary items execute automatically because without them our Denver desk cannot safely receive your requirements files or maintain an inquiry session. All non-essential categories require explicit visitor opt-in before being placed.
Technical Storage Registry
Complete inventory of cookies, localStorage keys, and telemetry identifiers deployed across kelvorina.com.
| Identifier | Provider | Type / Category | Retention Clock | Functional Purpose |
|---|---|---|---|---|
site_consent_v2 |
Kelvorina (First-party) | LocalStorage / Necessary | 6 months | Records your consent choice (allowed / denied) to prevent redundant banners on subsequent visits. |
kelvorina_chat_token |
Kelvorina (First-party) | LocalStorage / Necessary | 18 months | Maintains active consultation conversation identity across reloads with Maria Ivanova’s desk. |
_ga |
Google LLC | HTTP Cookie / Analytics | 24 months | Calculates visitor, session, and campaign data for site analytics. Gated by analytics_storage. |
_ga_* |
Google LLC | HTTP Cookie / Analytics | 24 months | Maintains session state during navigation across technical specification pages. |
_gcl_au |
Google Ads (Google LLC) | HTTP Cookie / Advertising | 90 days | Experimentation with ad efficiency across Google Ads search network. Gated by ad_storage. |
_uetsid |
Microsoft Advertising | HTTP Cookie / Advertising | 1 day | Stores and tracks visits across websites for Bing and Microsoft Advertising conversion attribution. |
_uetvid |
Microsoft Advertising | HTTP Cookie / Advertising | 13 months | Stores and tracks unique visitor interactions to measure Bing search ad conversion efficiency. |
_fbp |
Meta Ads (Meta Platforms) | HTTP Cookie / Advertising | 90 days | Stores and tracks visits across web properties to deliver advertising products on Facebook and Instagram. |
Advertising Platforms & Click Identifiers
Kelvorina is an active commercial advertiser. We invest advertising budget to attract engineering directors, program managers, and systems developers searching for specification auditing and interface control solutions.
When you click our sponsored announcements on google ads, Microsoft Bing search, or Meta networks, the platforms append unique query string parameters to the target URL: gclid for Google Ads clicks, msclkid for Microsoft Advertising clicks, and fbclid for Meta Ads clicks. When storage is allowed, these click identifiers verify which technical keyword or ad headline drove your consultation inquiry.
Google Consent Mode v2 Architecture
To honor visitor autonomy, our front-end architecture is wired directly into Google consent mode v2. Before any user interaction occurs, four dedicated storage flags are initialized in the browser in a strictly denied status:
- ad_storage: 'denied' — prohibits storage of marketing cookies.
- ad_user_data: 'denied' — blocks transmission of user telemetry to advertising networks.
- ad_personalization: 'denied' — disables ad remarketing and customized targeting.
- analytics_storage: 'denied' — blocks analytical tracking cookies.
Only when a visitor clicks 'Allow Storage' are these four signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) granted. When you decline or withdraw consent, the engine immediately sets them back to 'denied' and removes non-essential cookies.
Exercising & Modifying Your Consent Choice
When you first arrive on kelvorina.com, a pinned banner presents two equal choices: 'Allow Storage' or 'Decline Storage'. You are never forced into an all-or-nothing trap, and site content remains completely readable regardless of your choice.
You may change or revoke your preference at any time during your review. Clicking the 'Cookie Settings' button in the site footer or the action button below immediately reopens the consent selector, allowing you to switch states instantly.
Consequences of Declining Telemetry Storage
Choosing 'Decline Storage' has zero adverse effects on your ability to use this website. You can freely review all engineering rates ($150–$250/hr), read the 12 completed project records, review verification matrices, and submit scoping requests via our consultation form.
What ceases upon refusal is simply background advertising telemetry: no conversion tokens will be transmitted to our ad networks, click identifiers (gclid, msclkid, fbclid) will not be stored, and your visit will not be registered in analytical aggregation logs.
Third-Party Ad Platform Privacy Statements
For complete documentation regarding how advertising vendors process telemetry data collected across independent networks, consult their published privacy statements:
- Microsoft Advertising: Governed by the Microsoft Privacy Statement available at privacy.microsoft.com.
- Google Ads: Governed by the Google Privacy Policy available at policies.google.com.
- Meta Ads: Governed by the Meta Data Policy outlining advertising delivery across Facebook and Instagram platforms.
We urge commercial clients to review these external policies to understand how multi-site network telemetry operates.
Direct Inquiries on Telemetry & Storage
If you have specific technical questions regarding any cookie, header signal, or tracking parameter deployed on this site, contact our Denver desk directly:
